By Chantalé Fletcher
The American Chamber of Commerce of Trinidad and Tobago (AMCHAM T&T) will host a virtual Trade Mission with the US State of Illinois on April 13 and take the business community to the Metaverse.
In a release on Tuesday, AMCHAM T&T stated that this initiative was in partnership with ExporTT and the Ministry of Trade and Industry, where 16 local companies were set to benefit from participating in the Trade Mission which will provide opportunities for export promotion and investment with the state of Illinois.
The trade mission was expected to offer many additional opportunities for these companies from promotion and expansion of products and services to building their customer base and audience through informative and interesting conversations with potential buyers and partners via a unique virtual experience through new technologies available by the Metaverse.
Meanwhile, CEO of AMCHAM T&T Nirad Tewarie said, “Digital tools are increasingly enabling our everyday activities. More of our lives are being spent in digital spaces with hybrid offices, video-based education, and online social communities forming the basis of most of our interactions and communications.”
Tewarie said, “Through this technology, our companies will have direct and easy access to potential international investors and business opportunities with leading firms operating in Illinois, USA to expand their networks of buyers, suppliers, and contacts.
“While this is a first step and a basic foray into the Metaverse, exploring future opportunities in the Metaverse could create a large-scale industrial workspace for companies to enhance business operations and communications, drive investment, and advance interactions by using augmented reality devices that helps users interact with elements in a virtual reality space, in the same way, they would in the real world that is cheaper, faster, and less time-consuming.”
He added that AMCHAM T&T was committed to utilising new technologies available to increase business competitiveness and incentivize trade and other opportunities for growth and development in T&T.
“AMCHAM T&T in its promotion of using local talent to advance digital transformation contracted local boutique, external development, and video game studio Coded Arts to build and design the virtual platform used for the Trade Mission.
The platform will allow companies and participants to be able to watch live or on-demand presentations and communicate with investors through web chats.”
In addition, state-of-the-art 3D designs and fully interactive virtual booths are provided to each company or vendor to showcase their products and services.
The Trade Mission has drawn attention from sectors with export potential in the food and beverage, auto industry, fintech, education and digital-related products.
Interested companies can register to participate in the Trade Mission via the official website at https://www.trinidadtobagotrademission.com.
