TSTT Agard Believes in Tobago Carnival Brand

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By Prior Beharry

CHIEF Executive Officer of TSTT Lisa Agard believes in the Tobago Carnival brand.

In a release on Friday, TSTT stated that Tobago Carnival to be held this month sets the stage for a new level of tourism and announced a sponsorship agreement.


Agard said, “As one of the most committed corporate partners in the Trinbagonian Carnival brand, bmobile truly believes there is room for differentiation of the core Carnival product.

“Tobago Carnival has offered a revitalised approach to reach new markets in the festival tourism space while also keeping many aspects of the culture that have made it a success in Trinidad.”


Chairman of the Tobago October Carnival Planning Committee Meisha Trim recalled that the idea was explored many times at various levels, but it is an idea whose time had come.

She said, “Tobago benefits economically more from the cool-down activities after Trinidad Carnival than it does from Carnival itself. Coming out of the pandemic, the island’s creative sector needed greater stimulus and we decided to focus on the Carnival product we are known for as a country – but with a fresh, new approach to it.”


The Tobago Carnival festival chose October as it is more conducive to attracting international tourism traffic and serves as both the opening and closing of the annual Carnival calendar for the twin-island Republic.

Many elements of Carnival will be present, but Trim notes there are innovations and interpretations that, when paired with the island’s beauty, should attract new interest from the diaspora and unique visitors alike.


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