PEOPLE within Caribbean Airlines’ (CAL) Loyalty programme Caribbean Miles will now be able to gift miles to family and friends.
In a press release on Tuesday, the airline stated that arrangements have been made to have new and enhanced features for members to also purchase miles to boost their own balance and transfer miles.
The airline stated the improvements were possible through the airline’s strategic partnership with Points (TSX: PTS) (Nasdaq: PCOM), the global leader in powering loyalty commerce, and Amadeus.
CAL stated, “The arrangement, builds on Amadeus’ already existing relationship with Caribbean Miles as the provider of its Passenger Service System and will make it possible for the airline’s loyalty programme to better stimulate future demand.
“Later this year, Amadeus and Points plan to roll out even more engagement ancillary solutions for Caribbean Miles members.”
By partnering with Points, CAL stated that it will look forward to significantly more guaranteed ancillary revenue and engagement for the loyalty program, especially important during this period of reduced travel demand.
The Points’ team of loyalty experts will ensure that Caribbean Miles members benefit from sophisticated marketing campaigns and take advantage of tailored buy miles’ promotions, CAL added.
CAL’s Chief Executive Officer Garvin Medera, stated: “Our goal is to constantly improve the customer experience for our Caribbean Miles members by introducing innovative ways for our customers to maximise their points.
“As we re-establish our network, our members can look forward to more value and reward capabilities and as we align our brand with the world’s most recognised partners.”
Rob MacLean, CEO of Points said, “This launch speaks to how valuable our joint proposition with Amadeus really is for the industry. Together with Amadeus, we are thrilled to build out Caribbean Airlines’ already robust loyalty program, to help maximize its loyalty potential and ensure Caribbean Miles is a driving force in the region.”
And Nicola Arnese, Director of Customer Loyalty Solutions for Airlines at Amadeus stated, “We’re pleased to deepen our partnership with Caribbean Miles and Points. Amadeus’ loyalty technology brings our airline customers increased control over their programs, real-time interactions with members, and a wide range of personalised benefits.”