Caption: TKR Captain Nicholas Pooran with the CPL Trophy. Photo: CPL via Getty Images
THE Caribbean Premier League (CPL) and Republic Bank Limited have announced the continuation of their groundbreaking partnership. The new three-year agreement sees Republic Bank continue as Title Sponsor and Official Bank of the Republic Bank CPL, as well continuing the commitment to both the WCPL, and their expanding grassroots cricket investment via the highly successful RBL Five for Fun programme aimed at inspiring the next generation of cricketers.
This highly successful collaboration first started in 2016, when Republic Bank was the Official Banking Partner and grew significantly in 2023 when the bank became Title Sponsor for the first time. Republic Bank is the largest financial institution in the English-speaking Caribbean and the partnership with CPL, the largest regional sporting event, has been a game-changing one for cricket fans around the region.
With innovative fan-first marketing & promotional strategies, Republic Bank has helped the League to drive deeper engagement with fans and communities, while funding innovation and deepening the tournament’s Caribbean identity. The next three years promise more excitement as the Republic Bank CPL continues to grow and spread joy across the region.
Both Republic Bank and CPL are deeply committed to both regional economic development and the development of Caribbean talent. With the tournament driving a significant economic impact, estimated at US$225.4m in 2024, the partnership with the region’s leading financial institution creates many synergies that benefits both organisations and the region.
Richard S Sammy, Group Vice President, Republic Financial Holdings Limited and Vice President, Republic Bank Limited, shared “We are absolutely thrilled to renew our partnership with the Caribbean Premier League for another three years. Since 2016, we’ve been deeply committed to investing in the development of cricket across the region, and this renewed commitment is a testament to our belief in the power of the sport to bring people together and inspire a new generation of regional talent to shine brightly on a world stage. This partnership is more than just a sponsorship; it’s a shared vision to enable a top-tier cricket experience for fans while providing digital-first banking solutions that meet the evolving needs of the Caribbean people.”
Republic Bank CPL CEO Pete Russell had this to say, “We are delighted to welcome back Republic Bank as the Title Sponsor and Official Bank of the Caribbean Premier League. They have been a phenomenal partner of the tournament and their involvement ensures three more years of investment into putting together what is one of the world’s great cricket leagues. My personal thanks go out to the Republic Bank Board and Executive team in believing in the value that the CPL brings to the region and for continuing the journey with us for the next three years.”
