BRIDGETOWN – The state-owned Caribbean Broadcasting Corporation (CBC) says it is set to shift to a fully digital system as it works to meet the evolving demands of the future.
In a joint statement with the Barbados Workers’ Union (BWU), CBC said that it is shifting from an outdated analog platform to a fully digital system and that this transition will position it as a cutting-edge media house, equipped to meet the evolving demands of 2025 and beyond.
The BWU said that it has been at the forefront of securing “a fair and responsible” transition for CBC employees and that after extensive negotiations, it has “successfully advocated for severance packages at a rate above the standard provisions, ensuring that workers receive just compensation for their years of service.
“From the outset, the Barbados Workers’ Union has been resolute in ensuring that CBC employees are treated fairly and respectfully,” said BWU general secretary, Toni Moore.
“We fought tirelessly to secure a severance package that recognises their contributions, the anxiety associated with this protracted period and exceeds the standard provisions.
“Beyond the financial aspect, we understand that transitions like these can be difficult, and we want every CBC employee to know that they are not alone. The union will be with them through each phase of this process, offering guidance, support, and a direct line for any questions or concerns,” Moore said, adding “our doors remain open because, for us, representation goes beyond negotiations, it is about standing with our members every step of the way”
According to the joint statement, some employees with the necessary skills will be offered short-term contracts to support CBC’s operations during the transition phase, ensuring continuity of service for viewers, listeners, advertisers, and MultiChoice subscribers.
It said importantly, there will be no disruption to CBC’s services as this transformation takes place.
CBC chief executive officer, Sanka Price, said that while the decision was not made lightly, it is a necessary step to secure the future of the national broadcaster. He said the modernisation will enhance CBC’s ability to develop and distribute high-quality content, delivering a superior experience to audiences in an increasingly digital world.
CBC said that with the transition expected to span six to nine months, it will emerge as a fully digital broadcaster, offering Barbadians an improved viewing and listening experience.
“This includes multiple free-to-air TV channels with enhanced audio and video quality, mobile access to CBC content on tablets and smartphones, and expanded services such as datacasting for education, health, and emergency alerts.
“Additionally, new digital revenue streams—including digital advertising and software updates—will be introduced,” the statement said, noting that while CBC remains committed to its flagship programmes, the organisation recognizes that the way people consume news and entertainment is evolving.
“This transformation will ensure that CBC remains relevant, efficient, and fully equipped to serve the nation in the digital age.”
The transition will begin on March 31, 2025, with full integration expected by early 2026. (CMC)
